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February  2007 



 


In This Issue:

Celebrating 50 Years
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New Online Proofing Option
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Image File Archival
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Display Print Special
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Online University Courses
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Greeting Card Sales Tool


Don't forget to order a sales booklet to use in presentations to your customers.  Contact Customer Service by phone or email to order your copy.
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Check Your Order Status Online

You can check the status of all your orders from anywhere 24/7.  To establish your password, contact Lori at the lab.
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Meet One of Our Color Management Experts:

Betty Landers

Betty has spent her entire career in the lab industry.  She has gone from the proof machine to the color management of your digital images.  She has been with Mid-South for over 25 years.  
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Thank You, Thank You, Thank You!

The year 2007 marks a very important milestone for Mid-South Color Labs. We begin our 50th year in business!

These days, staying in business for 50 years is not a given and I realize that we would not be here today were it not for the support of loyal customers over these many years. For that, I am extremely grateful and I thank you for the important part that you have played.

Back in 1957, Mid-South was one of the first color labs in the nation, starting just a couple of years after Kodak divulged its process for making color photographs. Technology has evolved and, lately, changed dramatically. Fortunately, we have been able to keep up and have been blessed with wonderful, caring employees.

One thing that hasn't changed, however, is our goal to provide the best quality work and the most caring customer service. I am convinced that those are the values that have brought us to this point. And, those are the same values that will take us into the future.

Please accept our thanks for your support. We pledge to you that we will do our best to continue this tradition of quality and customer service and ask for your continued loyalty.
 -----Brooks Clayton, Mid-South Color Labs president.

ProVues...New Online Proofing Option  

In response to requests from many of you, we are pleased to announce our own online proofing site.  Named ProVues Online, this service provides hosting of higher resolution images which can be viewed larger on screen.  Per your request, this site is for viewing only; online ordering is not an option.  Music, video and slideshows are all options.  We will create a personalized home page and you can link to the site directly from your existing website.  Customer demand for online proofing is growing.  Offering this service reduces your workload and extends your presence.  Click to see full details.  We continue to partner with DigiProofs where your clients can order online.  For DigiProofs services, click here.

Image File Archival 

We are pleased to announce that we are now burning your image archives to Archival Gold CD's.  There is growing evidence that standard silver CD's may fail within a very few years and the data lost is not recoverable.  For this reason, we have chosen Delkin Gold CD's, which have an estimated data life of 300 years.  These CD's cost about four times as much but we are only increasing our price by $1.00.  We think the extra security is well worth the slight increase in cost.  Click here for more information on Delkin CD's.  We also have CD-safe markers that will not damage your CD's.  Let us know if you are interested in purchasing CD's, DVD's or pens.

Studio Display Special

Our Display Print Special is now underway and is a perfect time to replace your studio wall samples.  In celebration of our 50 years in business, from now through April 30, 2007, studio samples will earn a whopping 50% discount, including mounting and finishing.  Just mark your orders "Display Special".  This offer applies to 16x20 and larger prints. This is the largest discount we have ever offered on studio samples. View details.

Online University Courses for 2007

We are currently creating our course schedule for 2007.  Some of the courses will be Internet marketing, selling wall portraits, color management, studio workflow, marketing and sales, in addition to WorkStream software training.  Complete details about  Mid-South's new Online University are on our website.  If you would like to suggest topics or express a preference of day and time, now is the time to do so.

Online News

 Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas.   If you have suggestions for this monthly publication, please let us know.  Thanks for your business.

 

Mid-South Color Labs Online News
Published by
Mid-South Color Labs, Inc
496 Emmett St.
Jackson, TN 38301
1-800/221-3920

 

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