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February 2009 



 


In This Issue:

Annual Display Special
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Marketing Idea: Portrait Parties
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On Facebook
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WorkStream Tip
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Sales Tip from Dirk
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Online News
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Check Your Order Status Online

You can check the status of all your orders from anywhere 24/7.  To establish your password, contact Lori at the lab.
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Meet Our Final Quality Inspector:

Kay Melton

Kay has been with Mid-South for over 20 years as a custom printer and final quality specialist.

Her experience and critical eye for color and order accuracy is a major reason that we can offer top notch color and consistency. 
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Sales Tip From Dirk

Email Marketing

Email is an effective (and virtually free) approach to communicating with your clients. Most clients, or prospective clients not only don’t mind receiving emails, they appreciate the information that is contained in them. I had a pool and spa store call me the other day wanting to know if I wanted to receive coupons and promotions by email. I said “of course!” Why wouldn’t I want to know if they were running a special on something I might purchase anyway? I gladly gave them my email address. A few tips for effective email campaigns;    

Read Entire Article

 

   

 

Annual Display Special

Our 2009 display special gives you a great opportunity to update and add to your studio’s portrait displays. Whether used in-studio or in malls, stores and trade show displays, this is a perfect opportunity to get a fresh look to your studio’s images. 

For 2009, we are offering 30% off all prints, services and finishes from now until March 31st.  This is a perfect opportunity to get displays made that could help you expand your market by offering new product lines to your clientele. Use the 30 % discount to try fine-art Giclee prints, digital albums, Painter portraits, or stripped-canvas portraits. 

(Offer not to be combined with any other discounts. Discount does not apply towards our New Client Sample Program. Contoured Brush Strokes are not discounted in this offer.)

One Client’s Success Story - Portrait Parties


A good client of ours, Sue Elam, of On Location, in Corinth, MS recently shared a success story with us about a  Portrait Party that she held in Memphis. A former client of hers that had moved to Memphis, had many friends comment on her portraits done by Sue and expressed a desire to have Sue photograph their own families. In return for her client gathering names and numbers of interested prospects, Sue gave her 50% off her own order. The Portrait Party host also selected a home with a yard that she felt would make a good location. The host photographed the yard and sent Sue the images so she could determine if the location would be suitable.

Sue called the prospects, set up an appointment with them and collected a minimum order in advance, so she knew that they were qualified and committed.  She photographed 3-4 families in the morning and 3-4 in the afternoon. Sue set-up a “sales room” in the host’s garage. She brought her projector, a white sheet to project on, folding chairs, and even balloons for the kids to keep them entertained. All sales were done that day, immediately after the portrait session. Sue’s sales were over $4000- not bad
for one days work!  >>More>>

Perhaps you have an idea that has worked for you and want to share it.  Just give us a call or send us an email and we will contact you.

Now on Facebook

We now have a company page on Facebook! Check it out here.  Join as a fan and consider a page for yourself.  It could be a real business builder for you.

WorkStream Tip

Adding text to an image is easy in WorkStream DS! Choose your own font, color, placement, size, and even add a drop shadow if you like.  Just double click your product to bring it to the large size, click the "Add" button in the toolbar, choose text and follow the prompts. Watch a short tutorial on adding text now. View a short tutorial now.

Online News

 Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas.   If you have suggestions for this monthly publication, please let us know.  Thanks for your business.

 

Mid-South Color Labs Online News
Published by
Mid-South Color Labs, Inc
496 Emmett St.
Jackson, TN 38301
1-800/221-3920

 

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