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January 2006 |
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Creating
Memories
Don't forget to order a sales booklet to use in presentations to your
customers. Contact
Customer Service by phone or email
to order your copy.
You can check
the status of all your orders from anywhere 24/7. To establish
your password, contact Lori
at the lab.
Greg
is a former professional photographer. He understands your needs
and has the desire and experience to help. Feel free to call
him. Sales Tip
The
rush of new photo technology has been great for most of us, but it
has also opened a door to a new and aggressive competitive element.
Both the blessing and the threat requires that the true Professional
Photographer and Pro Lab place greater emphasis on the planning,
management, marketing and education that will help us maximize the
blessing and minimize the threat. Midsouth Color Labs is ready with
the products, services and education that will help you grow and
prosper in 2006 and beyond. Lets all have a wonderful New Year.
Call Jim Swoap for help or send him an email. |
Your Mission: Creating Memories
Digital Album Program 
Our Display Print Special is now underway and is a perfect time to replace your studio wall samples. From now through March 31, 2006, studio samples will earn a 30% discount, including mounting and finishing. Just mark your orders "Display Special". This offer applies to 16x20 and larger prints. View details. Online University Courses for 2006 We are currently creating our course schedule for 2006. Some of the courses will be Internet marketing, selling wall portraits, color management, studio workflow, marketing and sales, in addition to WorkStream software training. Complete details about Mid-South's new Online University are on our website. If you would like to suggest topics or express a preference of day and time, now is the time to do so. New WorkStream Registration Procedure Thanks to your input, the WorkStream registration process has been modified to make it easier to register initially and eliminates the need to re-register after 180 days. The change has already been made, so please let us know if you have trouble. Now Is The Time For Online Proofing The Christmas season set new records for online sales. Now is the right time for you to get started. You can add new markets: schools, business events, seniors, sports, weddings. Customer demand for online proofing is growing. Offering this service reduces your workload and extends your presence. Customers can even enter their password right on your site. Click to see full details. Increase Your Sales With Photo Cards
Online News Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas. If you have suggestions for this monthly publication, please let us know. Thanks for your business. |
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Mid-South Color Labs
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My
minister recently returned from spending a week as a volunteer along the
Mississippi Gulf Coast. Her assignment was to assist residents
remove debris from their property following the devastation of
Hurricane
Katrina. She said that to a person, the residents said that their
most treasured possessions were their photographs. This sentiment should
make us all proud of the profession that we have chosen. You are
indeed creating and capturing memories. They are more precious
than silver or gold. The professional services that you provide are
invaluable. But today, they require more marketing than ever
before. In 2006, we plan to focus on programs and ideas to help
you grow your business and operate more profitably and efficiently.
We are announcing two new services in this newsletter to help you do
just that. Also, our Online University will focus on that as well.
I wish you all a very happy and prosperous New Year. I sense that
2006 will be exciting!
We are excited to announce a digital album program. Using
WorkStream templates, you can create a wedding album or coffee table
book, upload the images and we will send you a completed album,
embossed, if you choose. We have two styles, two colors and in
10x10, 8x8 and 5x5 sizes. This service saves you time, money and
eliminates the need for remakes due to accidents in mounting prints.
The albums are bound with a durable leather-grained material, inserted in a sleeve and with attractive
outside packaging. Because you use WorkStream, we can color manage
all images independently. Your profit margin will increase when
you use this new service. 
A presence on the Internet is of crucial
importance to your business today. The number of Internet users is
growing dramatically. So, to help you have the kind of presence
your studio needs, we are now offering website design and
hosting...every thing you need to be on the Internet. We
have teamed with a local web designer and an Internet hosting company to
provide you creative designs and stable hosting at very reasonable
costs. Click here for 
Photo
greeting cards are money makers all year long. Offer them to every
customer you meet. Keep the Greeting Card sales booklet (see side
bar to order) on your sales counter. These cards also keep
customers coming back to the studio throughout the year. We offer
designs for almost every event. A special lower price
applies when cards are created in WorkStream. Click for more