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June 2006 |
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B&W
Fiberbase Alternative
You can check
the status of all your orders from anywhere 24/7. To establish
your password, contact Lori
at the lab.
Carolyn has
been with us for over 13 years and is an expert at canvas mounting and
print finishing.
Greeting
Card Sales Tool
Don't forget to order a sales booklet to use in presentations to your
customers. Contact Customer Service by phone or email
to order your copy. The cost is only $5.00.
A "must
have" for your marketing plan, is a working knowledge of your
trade area demographics.
Last week a client told me his trade area would not support a concerted move to market upscale portraits. I "Googled" his city and county demographics and found he had a very good potential in this market. For
many photographers, the work day has grown longer Nothing happens until the sale Remember back when, you locked the door at 5:30, went fishing, golfing, spent time
with the family. Take the next hour to check your city, county, trade area
demographics and Call Jim Swoap for help or send him an email. |
There are two ways of achieving this. First, we can use our film recorder to make a negative on B&W film and then have printed traditionally. However, we can also print directly from your digital file on our Giclée printer to a paper that resembles fiberbase paper. This method gives you the advantage of doing all the artwork that you need in Photoshop. Customers who have tried direct prints report that they and their clients are very pleased with the result. The process gives strong black tones and a very good tonal range overall and allows us to make prints up to 44" wide. If you would like to see how your digital images will look using this process, send us a file and we will send you a 5x7 print at no charge. Contact Customer Service. Save
Time and Money with Our Albums
Increase Your Sales With Photo Cards
The Wedding and Portrait Photographers International (WPPI) recently held their 2006 convention and released these statistics: 67% of the registrants post images online and 85% shoot digital for 75% or more of their image capture. This trend emphasizes the need for a web presence for your studio and for an online service like DigiProofs. We will be closed on Tuesday, July 4th so that our employees can spend that day with their families. We wish for you a safe and happy day off. Online News Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas. If you have suggestions for this monthly publication, please let us know. Thanks for your business. Important Notes First, don't forget to add us to your address book or "approved
senders list" to ensure our messages do not get blocked -- this way
you will receive each issue in a timely and consistent manner. Our
email address is newsletter@midsouthcolor.com
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Mid-South Color Labs
Online News |
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With
the growing use of digital cameras, we are often asked the best way to
produce photographs that look like traditional, B&W prints from
negatives.
Using
WorkStream templates, you can create a wedding album or coffee table
book, upload the images and we will send you a completed album,
embossed, if you choose. We have two styles, two colors and in
10x10, 8x8 and 5x5 sizes. This service saves you time, money and
eliminates the need for remakes due to accidents in mounting prints.
The albums are bound with a durable leather-grained material, inserted in a sleeve and with attractive
outside packaging. Because you use WorkStream, we can color manage
all images independently. If you shoot on film, your negatives can
be scanned to produce a digital album. Your profit margin will increase when
you use this new service. Get in on this popular
service! 
We
are pleased to announce an enhancement to our Online
University. Now you can schedule a time for our instructor to
provide individual online WorkStream training and coaching. If you
are new to WorkStream and want help tailored just for you, we can do
that. If you are experienced and need help with some of the more
advanced features, we can provide that online as well. There is no
charge for this service. To schedule a time, call Bob Leader at
the lab, or send him an 
Several
new templates are available for WorkStream. They include many more
10x10 album templates, additional 5x30 templates and new 10x20
templates. These all have multiple openings and allow us to color
manage all images individually; not just make global corrections to the
entire page. 
Photo
greeting cards aren't just for the holidays any more. They are
appropriate all year long.
There are selections for wedding announcements and graduations, to name
a few. Keep the Greeting Card sales booklet (see side
bar to order) on your sales counter. These cards also keep
customers coming back to the studio throughout the year. A special lower price
applies when cards are created in WorkStream. Click for more