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May 2006 |
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Your
Face With Your Name
You can check
the status of all your orders from anywhere 24/7. To establish
your password, contact Lori
at the lab.
Kay is
responsible for checking all orders for accuracy and color management
before they are shipped. Sales Tip
What is
your target market?
Here is an interesting statistic. In 2005, Americans spent over $1,400.00 per person (all ages included) at restaurants. Just think; a family of four represents $5,600.00 in discretionary dollars. This indicates how huge our industry would be, if we had only 2 percent of these dollars. No sale is ever made without first attracting a person's attention to, creating their interest in and instilling in them a desire, to possess a product. Display prints in high traffic locations attract attention, your artistry will create interest, and love will instill the desire to possess your product. In-studio displays are important but when your prospect comes to the studio they are 80 percent sold. So get those displays out where people can see them and bring them in where you can close the sale. Go after that discretionary dollar. Call Jim Swoap for help or send him an email. |
We have made this change to allow us to be a bit
more personal when we talk with you. Many of our staff members
have not had the opportunity to meet you or your staff and this will
allow them to put a face with a name. So, please email
us a group photograph of you and your staff. You can use these
specs: 144 x 217 pixels at 72 dpi, saved as a jpg. Or, send
what you have (digital file or print) and we will resize. Let
Us Build Your Group Composites
Online University: Selling Wall Portraits
A presence on the Internet is of crucial
importance to your business Online News Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas. If you have suggestions for this monthly publication, please let us know. Thanks for your business. Important Notes First, don't forget to add us to your address book or "approved
senders list" to ensure our messages do not get blocked -- this way
you will receive each issue in a timely and consistent manner. Our
email address is newsletter@midsouthcolor.com
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Mid-South Color Labs
Online News |
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We
have recently modified our lab order tracking system to include a photograph
of all of our customers. This change will allow us to view the image
of your staff as we talk with you on the phone.
These
composites are ideal for high school
seniors, college organizations and fraternal organizations like police
and fire fighters. You can supply the cropped images and a
spreadsheet with names, titles and image names and we do the rest.
We can even provide a proof to avoid costly mistakes. Click here
to 
The next scheduled course
of the
Online University will be "Selling Wall Portraits" on Monday,
May 15th. As
you know, profit margins are greater with wall portraits and even fewer
sales will provide better returns. The course will be taught by
Tim McCary, of T. G. McCary Photography in Natchez, MS. Tim says
that if he can sell wall portraits on almost every order,
so can you. The fee is $25 and you can 
We
are now into the Spring sports season and it represents a great
opportunity for increased sales. In fact, studies show that youth
sports is the fastest growing area of photography. By using
WorkStream templates, you can create digital memory mates without
folders that are more attractive and cost less. Also with
WorkStream, packages can be easily created and ordered. WorkStream
Sports Templates are available for download.
Included are all the major sports, cheerleaders and ones that can be
easily modified for any occasion. 
today. So, to help you have the kind of presence your studio
needs, we are now offering website design and hosting...every thing you
need to be on the Internet. We have teamed with a local web
designer and an Internet hosting company to provide you creative designs
and stable hosting at very reasonable costs. We have already
created websites for several customers and have received very good
response. The "portrait season" starts soon and now is
the time to get your website schedule. Click here for