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March 2008 |
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Display
Print Special
You can check
the status of all your orders from anywhere 24/7. To establish
your password, contact Lori
at the lab.
After many years as a professional portrait photographer, Dirk has joined Mid-South to serve existing clients and help new clients get started. He
brings a unique perspective to this position and will be of great
assistance to all clients.
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This special offer applies only to 16x20 and larger prints to be used as display samples in your studio--orders are not to be sold to customers. Discount applies to print, mounting, finishing and art. We will produce your display special orders as soon as possible, but your regular work must come first, so allow extra time. Image © 2008 Tim Kelly."Mastering the Upscale Gallery" Seminar
Highlights: The seminar will be held Sunday and Monday, April 13th & 14th at the DoubleTree Hotel in Jackson, TN. Click here for more information and a registration form. Banner Stands – Stand Out From The Crowd
The unique size of these stands allow you to use graphics, logos, and client images to create a one-of-a-kind display that will set you apart. Only $250 gets you the print, the stand and the case. A great deal for a great display look. Do you have a USP? USP is an acronym, for “Unique
Selling Proposition”. All marketing plans should evolve around a USP.
What exactly is a USP? Let’s look at some examples: Avis Rent-A-Car:
“We’re number two. We try harder.” All of these slogans clearly
define what the product or service each company is selling. It
differentiates why these companies are different from their competition.
One of the most serious mistakes any small business can make is not
being different. Look around you at your competition. There are many
choices a consumer can make. “Me Too” businesses rarely survive. If
you’re like everyone else, there is only one tool you can use to
compete: Price. Competing solely on price can be a recipe for disaster. So what makes your business
different? Is it style? A fun experience? A superior product?
Extraordinary customer service? Why do people come to you? If you’re
not sure, the best way to find out is to ask your customers for
testimonials. Not only can you use these testimonials in your marketing
efforts (more on that in a future article), but you can use them to
define exactly why people come to you. Why they chose you over the
competition will go a long way in developing your USP. Once you’ve developed your USP, use it in all your marketing, customer communication, business cards, ads, everything! You can’t wear your USP out – in fact, the more you use it, the more powerful it becomes. Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas. If you have suggestions for this monthly publication, please let us know. Thanks for your business. |
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Mid-South Color Labs
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In
appreciation of our valued clients and to help you refresh your studio
wall samples, we are offering you a special 25% discount on orders for
display prints from March 1st 2008 through April 30, 2008. To
take advantage of the special, simply mark your order "Display
Special" and make sure we receive it no later than April 30,
2008.
Mid-South is proud to sponsor "Mastering the
Upscale Gallery" featuring Greg and Lesa
Daniel from Titusville,
FL. Greg has won numerous national and state awards, is a M. Photog. Cr.
and is a member of the prestigious Cameracraftsmen
organization. He will
be presenting this program at Texas School later this year.
If
you do displays of any kind – from bridal shows, to county fairs, to
in-store displays, check out these cool new banner stands. These stands
are printed on 10 oz. vinyl using vivid Eco-Solvent inks. They measure
31 ½” by 84” and are fully self-contained. Simply remove it from
it’s heavy-duty case, snap together the shock-corded pole,
and raise it up! From case to display in well under one minute.