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March  2006 



 


In This Issue:

Studio Display Special
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Painter Portraits
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Selling and Creating DVD's
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New WorkStream Templates
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Giclée Prints

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Check Your Order Status Online

You can check the status of all your orders from anywhere 24/7.  To establish your password, contact Lori at the lab.
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Meet Our Administrative Associate:

Bob Leader

Bob is responsible for management of our digital systems, Online University and digital training and assistance for customers.
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Sales Tip

Your calendar should now be full with back to back promotions, but take one more look and make sure you have included every professional group you can think of: doctors, ministers, dentists, school administrators, accountants, bankers, etc. 

Start with those you use.  Send a personal letter to their home inviting them to sit for a studio display portrait. If you have a recent image file, just use it.  Tell your subject that the print will be for sale at a reduced price when you replace your display prints.

These displays do not have to be expensive, show what you sell most, just a little larger.
 
While your display prints are still heavily discounted from Mid-South, make sure you have considered studio displays for your planned promotions.

Call us, let us help.

Call Jim Swoap for help or send him an email.

   

 

Last Call for Studio Display Special 

If you don't show it, you won't sell it.  Experts will tell you that new samples on your studio walls are a must.

Here is where we come in.  Our Display Print Special will continue through the end of March and so now is the perfect time to replace your studio wall samples.  Studio samples will earn a 30% discount, including mounting and finishing.  Just mark your orders "Display Special".  This offer applies to 16x20 and larger prints.  View details.

Increase Your Sales With Painter Portraits    

Take your business to the next level by offering Painter portraits.  

This special portrait is created digitally and is enhanced by "brush stroking" the entire portrait to produce a look that rivals hand-painted portraits.  Although in-studio, low key images are best suited for this service, most any image can be done successfully.  The more complex the clothing and background, the more time required to paint the portrait.  Each portrait is unique and we suggest a test print before printing the final. 

This portrait is greatly enhanced when applied to canvas or printed directly onto canvas on our Giclée printer.  Click here to see an enlarged before and after.  We will be happy to evaluate your image and give a quote or an opinion as to suitability for this look.

Online University:  Selling and Creating DVD's

The next scheduled course on the Online University will be "Selling and Creating DVD's".  This is a hot topic as more and more clients are asking for a DVD of their images and the senior market is demanding it.  It also is the trend in presenting senior proofs.  The course will be taught by Darrell Ivy, who has been offering this service for some time.   New courses are posted frequently so check our Course Schedule often.  Complete details about  Mid-South's  Online University are on our website.  If you would like to suggest topics or express a preference of day and time, please do so.
New WorkStream Templates  

Several new and revised WorkStream templates are available for download.  Included are two 5x30 templates with 8-3x3 openings with bevel and drop shadow.  Ideal for seniors and "baby parts".  Also two 10x20 templates with 4 and 5 oval openings.  Perfect for baby panels.  Download templates here.

Giclée Prints   

Giclée printmaking provides an option to printing on standard photographic paper.  Giclée prints add character and dimension unique to fine arts and offer you a more expensive and profitable line of prints.  This process also compares favorably to fiber base B&W printing.  Click to see full details on this line of prints.

Online News

 Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas.   If you have suggestions for this monthly publication, please let us know.  Thanks for your business.

Important Notes

First, don't forget to add us to your address book or "approved senders list" to ensure our messages do not get blocked -- this way you will receive each issue in a timely and consistent manner.  Our email address is newsletter@midsouthcolor.com

Second, be aware that we do not send any attachments from this e-mail address. Never open any suspicious attachments even if the message appears to come from legitimate senders
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Mid-South Color Labs Online News
Published by
Mid-South Color Labs, Inc
496 Emmett St.
Jackson, TN 38301
1-800/221-3920

 

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