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May 2008 |
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Daniel
Seminar Huge Success
You can check
the status of all your orders from anywhere 24/7. To establish
your password, contact Lori
at the lab.
Becky just celebrated her 29th year as a Mid-South associate! Her
experience and critical eye for color is a major reason that we can
offer top notch color and consistency. The Concept of Subtractive PricingOne
pricing strategy often overlooked is the concept of subtractive pricing.
Most of us are conditioned to think about add-on sales, and that should
always be an important part of a solid pricing strategy. Add-ons could
include frames, wallets, albums, additional prints etc.
Subtractive pricing does just the opposite by adding the additional
product into the price on the front end, and requiring your client to
take action to remove this product from the sale.
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Daniel Seminar Was Huge Success!
New Price & Services Guide Available We are happy to announce that due to efficiency gains, we are able to hold the line on pricing again this year. We have updated our price and services guide to make it easier to use, complete with easier to read pricing tables, photos of new and improved products, and a full-color, user-friendly PDF version. New additions to the price and services guide include Gallery Wraps, Web Hosting and Design, Online Proofing, Banner Stands, and much more. Get a PDF file by E-mail. Easy,
high-quality proofing solution.
ProVues also works well for seniors, children, and family portraits, where you can save the time and expense of using paper proofs. ProVues, an exclusive of Mid-South, provides a more versatile customer presentation and allows you to show your images larger and in higher resolution. You may add music, video, text and links. It does not offer online ordering, thus encouraging your clients to call you with their selections and giving you the opportunity to assist them in purchasing. Learn more. If you have an image that
requires cropping across all sizes, you can save time by adding all the
products (sizes) to the image, then cropping the first product. While
you’re still in the cropping mode, right click the image and select
“Match All Crops to This One” and your cropping proportions will be
automatically applied to all the other products associated with that
image. Our goals are to keep you up-to-date on important lab issues and to provide tips and sales ideas. If you have suggestions for this monthly publication, please let us know. Thanks for your business. |
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Mid-South Color Labs
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A
huge thank you goes out to Greg & Lesa Daniel for presenting a
truly inspiring seminar. Over 25 attendees from 7 states
enjoyed this high-powered presentation. Both Greg and Lesa are
phenomenal teachers, with the knowledge and presentation skills that
makes learning FUN! Among the highlights:
Many of our clients are using
ProVues with great results. ProVues is a perfect way to display your
images in a large, high-quality size. Perfect for destination
photography, where your clients might not be local. Also very
useful to display your proofs from weddings and other events where there
are out-of-town guests who would like the opportunity to view (and buy!)
your images.